BRAND ETHOS
4SZN.Studio
THE ORIGIN AND THE UPBRINGING.
4SZN.studio rises from the vibrant world of Crooks’ experiences in the world of hip-hop, where the beats pulse with the rhythm of the streets, and the lyrics echo the stories of the urban landscape. Founded by Crooks, a visionary artist blending the old-school vibes of vintage hip-hop with a modern twist, 4SZN.studio embodies the essence of what we used to call ‘hip-hop’. Inspired by the classic beats and poetic lyricism of hip-hop's golden era, Crooks infuses his compositions with a fresh perspective, creating a seamless fusion of old-school authenticity and new-school innovation. From the boom-bap rhythms of the past to the trap-inspired cadences of the present, 4SZN.studio's music captures the evolution of hip-hop while staying true to its roots. Each track is a testament to his dedication of the craft, paying homage to the pioneers of the genre while carving out his unique velour-adjacent sound. With a commitment to ethical production and a reverence for the art of hip-hop, 4SZN.studio is more than just music—it's a cultural movement just starting to pick up.
VISION
CROOKS
“I been plotting on perfection, Ima stack my broken dreams, They ain’t even trying sh*t like how the f%#k you broke for for free, ya couldn’t even pull it through so how the f%#k you smoking me? This that big boy drip, I’m just an outlast with a dream.” - CROOKS, ‘Florentine Steaks’
CROOKS
Toronto artist Crooks stands as a voice of clarity in a world of noise — a storyteller painting his reality across a noir-like canvas. His music blends raw introspection with timeless cadence, evoking both nostalgia and evolution. Every verse is drawn from lived experience — family, faith, and perseverance — the foundation of his growth and the heartbeat behind everything he creates.
With projects like Medicinal, Florentine Steaks, and the Million On It series, Crooks established his foundation in patience and originality. Reckless Devotion, released earlier this year, captured the emotional depth of full commitment — a reflection on purpose, loyalty, and the cost of chasing what you love. His latest release, Working, channels that same devotion into a higher energy form — a motivational, self-driven body of work that speaks to those grinding toward their calling while staying grounded in faith and discipline.
Beyond the music, Crooks is building a creative world through 4SZN.Studio — a community and brand rooted in the idea of growing through every season of personal development. Each collection, visual, and workshop under 4SZN reflects that philosophy: transformation through consistency, self-awareness, and art.
As he moves into his Black Friday era, Crooks challenges the blurred lines of modern culture with a bold message — No Grey Area. The upcoming collection and music mirror one another, blending storytelling, faith, and fashion into a statement about standing firm in truth and authenticity.
Original to his core, Crooks continues to evolve as both an artist and a builder. Every track, every drop, and every word marks a new season — a reminder that the process itself is the masterpiece.